The Northland Pontiac committee of the City of Rockford has unanimously recommended the proposed boutique hotel, contingent on the addition of a new parking structure. The Northland Pontiac committee was founded in 2008 to address what the city would do with the vacant lot after the Northland Pontiac car dealership moved out of downtown Rockford. A hotel was considered at the time, but the deal fell through. Now, more than 10 years later, the committee has made their recommendation.